The Power of the Penguin

And you thought "March of the Penguins" was big. "Happy Feet," an animated story about a young penguin with a gift and his unusual adventures in his Antartica home, is already huge and it doesn't open until Friday.

"Happy Feet" is on cereal boxes, candy packages, slippers -- there were coupons on the floor at the movie theater last night (I think that was viral marketing) -- and you can even build your own stuffed toy penguin at the Build-a-Bear Workshop store in Christiana Mall, complete with blinking red heart.

Elijah Wood provides the voice for Mumble, the little penguin who can dance but just can't carry a tune -- a major character flaw in penguin land. Others lending their voices include Robin Williams, Nicole Kidman and Hugh Jackman.